Creating Infographics about Web Analytics

By using the information posted on the Kaushik blog, I created an infographic on Piktochart to show the effective use of information on a website.

http://www.kaushik.net/avinash/six-visual-digital-marketing-analytics-strategic-solutions/

Here is the info graphic

https://magic.piktochart.com/output/1666580-solutions-to-complex-digital-mar

Learning to code using codeacademy.com

Here are my Badges and a screenshot of what I've been up to on Code Academy. This site is an amazing resource for anyone wanting to learn more about coding. I will definitely be using it to create my own website once I wrap my head around some of the concepts.

Here is a little mashup I did regarding internet security. https://s_froccer.makes.org/popcorn/1uty

Creating a New App

Today, I worked with Appy Pie to create my own App that brings together some of the nutrition information that I have been researching.

http://apps.appypie.com/marketplace/app-market-place/id/4f332f84db02

Managing Internet Content Using Social Media

Search engines are becoming increasingly tailored to exactly what it is that the companies think we want to see. If two people google the same phrase, "Paris" for example, they will have completely different search results. If person "A" regularly looks into vacationing and romantic getaways, their search results will always bring up content that follows along in that mindset, likewise, person "B", who regularly looks into the social, and political aspects of the city, will find that their search will bear results in that area. While this may seem like an ideal situation, in fact, it limits what you are able to find on the web and disconnects you with the internet's true content.

Another way to look for web content is through creating social media dashboards that search through topics, trends, hashtags, users and more. This technique will show you all that you can know on a topic. the filter is set by you and everything relating to it will come through. What this means is that you will take control of your internet filtering not a larger organization who may have an ulterior motive behind their content allowances.

For my most recent assignment, I created a tweet deck that allowed me to see more into internet privacy and the web 2.0. Check it out

Tracking and Privacy online

As more and more people are going online to bank, shop and play, it is becoming more popular for companies to take note and track when and where consumers are logging in.  This has led to growing concerns about personal privacy online. Often third parties track personal data in order to gather a consumer’s shopping trends vary service and target advertising space on the web.

To demonstrate this tracking, I downloaded the lightbeam add-on for Firefox. I went online for twenty minutes to a few of my regular Internet haunts. The results were quite shocking. Regular social media sites like YouTube and Facebook had expected connections, maybe one or two, whereas my regular funny-content site, Izismile, connected with more than 100 3^rd party sites. This made me much more wary about where I go online. These sites form a group of third party websites who track my Internet use and gather consumer data.

I had always noticed that my Internet banner ads reflected recent browsing but had not realized the extent to which this was happening. If 20 minutes of browsing 11 sites had this large of an impact, I cannot begin to imagine how many connections would be formed with hours of web browsing.

From now, I will continue using the add-on to figure out if I should continue visiting some of my favorite websites. I thought that I was careful with my online identity, but my eyes really have been opened to how easy it is to be tracked.